Privacy Policy

Smart Wave IT, Unit 9-10, Laurel Business Centre, Liverpool, L7 0LJ. You can reach us on 0151 317 9122 or at [email protected]. We are the data controller for the information described here.

The form on our homepage sends us your first name, surname, email address, phone number, your business name if you give one, and your message. We also record the time you sent it.

We use that solely to answer your enquiry and, if you become a customer, to carry out the work. The lawful basis is legitimate interests: you asked us to get in touch, so replying is what you would expect.

The form posts directly to our own automation system, which creates the enquiry and notifies the team. There is also a hidden field on the form that humans never see; it exists to catch spam bots, and if it is filled in the submission is discarded.

We use Google Analytics 4 to see which pages people read and which services they look for. It does not load at all until you press Accept on the cookie banner. If you press Decline, or simply ignore the banner, no analytics script is loaded and no analytics cookies are set.

If you do accept, we record page views and three specific actions: clicking a phone number, clicking an email address, and submitting the contact form. We look at those as counts, to understand how people use the site, not to build a profile of you.

You can change your mind whenever you like using the Cookie preferences link in the footer at the bottom of any page.

Two small items, and neither is used for advertising. Both are stored in your browser local storage rather than as cookies, and both stay on your device:

• swit_analytics_consent remembers whether you accepted or declined analytics, so we do not ask again on every page.
• swit-city remembers which of our service cities you chose, so the site shows you the right local pages.

If you accept analytics, Google Analytics sets its own cookies as well. Clearing your browser data removes all of it.

So that we can show you pages for the nearest city we cover, the site asks our own server which country and town your connection appears to come from. That check uses information our hosting provider, Cloudflare, already has from your request. It does not send your IP address anywhere else, and we do not store the result on our servers.

If that check fails, the site falls back to a third party service, ipapi.co, to look up the approximate location of your connection. In that case your IP address is sent to ipapi.co. It happens only when our own check is unavailable, and only to pick which city page to show you. If you would rather avoid it, choosing your city manually from the picker in the header stops the lookup.

We keep this list short on purpose:

• Cloudflare hosts this website and keeps standard server and security logs.
• Google Analytics, only if you accepted analytics.
• Our own automation and email systems, which receive contact form enquiries so we can reply to you.
• ipapi.co, only in the fallback case described above.

We do not sell your data, we do not share it for advertising, and we do not pass it to anyone else unless the law requires it.

Under UK data protection law you can ask us for a copy of what we hold about you, ask us to correct it, or ask us to delete it. Email [email protected] and we will deal with it within one month. There is no charge.

If you are not happy with how we have handled it, you can complain to the Information Commissioner's Office at ico.org.uk. We would rather you told us first so we can put it right.

If we change how the site handles data, we update this page and the date at the top. This version describes the site as it stands on 19 August 2026.

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